a powerful ally
in the creative process.
The "reptilian brain" is the most primitive part of the human brain. It is responsible for controlling basic survival functions such as fight-or-flight responses. It is also linked to our intuition, emotions, and automatic behaviors that are driven by pure instinct rather than reason. It is a primitive, fast-paced processing system that operates below conscious awareness.
Embrace uncertainty & celebrate the unknown as a source of creativity.
By contrast, the more evolved parts of our brain (the limbic system and neocortex) are responsible for higher-level thinking, language, and social behavior. While the higher areas of the mind are essential for creative work, they are often hampered by rational thinking and logical constraints.
ReptileMind is the digital design studio of Christopher Hayes.
I offer bespoke graphic design, web design, video and motion graphics solutions.